Job Title: Digital Copywriter
Company:RareCruit
Job description: An ambitious and exciting global marketing agency is seeking a dynamic and creative Digital Copywriter with proven experience to join their team in Somerset West, Cape Town.Full-time On-site | Somerset West | Salary: R20k – R30k pmRole Description:As a Digital Copywriter, you will be responsible for creating engaging and impactful marketing copy,
writing and editing content, conducting web content writing, and contributing to digital marketing initiatives. Your day-to-day tasks may include crafting persuasive advertisements,
developing compelling brand narratives, and optimizing content for various marketing channels.Responsibilities:
- Develop high-quality, SEO-optimized content for e-commerce websites, including product descriptions, category pages, landing pages, and blog posts
- To drive traffic and conversions, create engaging and persuasive copy for digital marketing campaigns, including email newsletters, social media ads, and PPC campaigns
- Collaborate with cross-functional teams, including designers, marketers, and developers, to ensure brand consistency and alignment with marketing objectives
- Conduct thorough research on industry trends, consumer behaviour, and competitive landscape to inform content strategy and messaging
- Tailor content to target audience demographics, preferences, and pain points, utilizing data-driven insights to optimize performance
- Proofread and edit content to ensure accuracy, clarity, and adherence to brand voice and style guidelines
- Stay up-to-date with the latest trends and best practices in e-commerce marketing and copywriting, continuously refining skills and techniques
Qualifications:
- Bachelor’s degree in Marketing, Communications, English, or related field
- Proven experience (3+ years) as a marketing copywriter within a digital marketing agency, focusing on e-commerce marketing in all channels
- Exceptional writing skills with a keen eye for detail and a mastery of grammar, punctuation, and syntax
- Strong understanding of SEO principles and best practices for content optimization
- Proficiency in crafting persuasive copy that drives action and conversion across various digital channels
- Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously and meeting deadlines
- Creative thinker with a passion for storytelling and a knack for understanding consumer behaviour
- Experience with e-commerce platforms (e.g., Shopify, Salesforce) and familiarity with product listing optimization
Why Join Us:
- Opportunity to work on exciting projects that impact users’ lives meaningfully
- A collaborative and inclusive work environment that values creativity, diversity, and innovation
- Competitive salary and professional growth and development opportunities
Thank you for applying with RareCruit!Follow us on social media for the latest jobs, trends and market insight:Website:LinkedIn:Facebook:Instagram:If you’re not contacted within three working days, please consider your application as unsuccessful.By submitting your personal data and application you hereby confirm that you have no objection for RareCruit (Pty) Ltd to retain your personal information on our database for future employment opportunities that may arise and, that the information you have provided is true, correct and up to date.
For more information please do not hesitate to contact us.
Expected salary: R20000 – 30000 per month
Location: Western Cape
Job date: Thu, 05 Dec 2024 04:15:45 GMT
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